About Us




We believe in a world where anyone that wants mental health care can access the services that are right for them.

Startwell is here to ensure that therapy is more rewarding for both clients and therapists. We make it easier to find the right match by focusing on personality, not problems.


Our service personalizes the process of finding a therapist so that you can work with someone you trust.

The process of finding support for mental health is confusing and costly. We don't want you to waste any more time on therapy that doesn't work for you.


We allow therapy seekers to match with local services tailored to their preferences,  then track their progress over time for free.


We allow therapy providers to match with clients that are committed to therapy and fit their style and personality.

Our Team

Avishai Afek (Avi)

Co-Founder / CEO

Avishai Afek is a mental health advocate living in Buffalo, NY. Born in Israel and moved to WNY for college, he holds a B.A. in psychology from SUNY Fredonia and an M.S. in Mental Health Counseling from University at Buffalo.

Afek  has worked as a counselor for individuals with serious mental illness and substance use disorders for more than four years. He has co-founded multiple non-profit projects surrounding mutual aid and harm reduction. Through fellowship opportunities, he has immersed himself in learning about entrepreneurship and changing the fractured mental health system.


As a benefit corporation, we are committed to reducing mental health stigma and aren't afraid to share our own stories. Afek founded StartWell because of his personal experience with therapy from a young age, which inspired his professional pursuits. Afek understands the difficulty of finding the right counselor, and how much a good therapist can impact mental health. Friends started asking him how to find the right therapist, and he realized how many more people struggled with this problem. He realized that he could help more people by digitizing the process which is what inspired StartWell and his partnership with Joe. 


Joseph Cascioli (Joe)

Co-Founder / CTO

Joe is a full-stack software engineer of four years currently working at Frontier Science in Buffalo, NY. He graduated with his B.S. in computer science at University at Buffalo, but Joe has always had a passion for engineering and computer programming.


Joseph worked for three years at Architecture Technology Company where he designed and prototyped projects from the ground up, targeting new and exciting technologies.  This has given him great experience in designing, developing, and testing projects as well as producing software from ideas.

Joe came on as a technical co-founder one afternoon after long time friend Afek shared the idea of StartWell with him; he could personally relate to the struggle of finding a good therapist and wasting time on therapy that doesn't work.